With the many strategic priorities within organizations, it’s easy for employers to forgo attention and resources for employee communications. Perhaps there’s a portal that most people don’t visit, uninspiring emails that go out and/or no clear employer brand. But with employers spending millions and millions of dollars on their benefit programs, doesn’t it make sense to put more effort into having employee capitalize on these benefits? Today’s guest, Jennifer Benz thinks so.
Jennifer Benz, leads Segal Benz, a consulting firm that helps organizations engage their people and drive business results through effective benefits communication. The firm’s work spans across all areas of benefits and HR and blends the best practices of consumer marketing, design, and behavioral science.
Jen is widely quoted in publications, including the Wall Street Journal, CNBC, Employee Benefit News, Human Resource Executive, HR Magazine, and Workforce.
According to Jen, not only do your benefits help reinforce why someone works for your company, they’re also part of the value proposition of taking a job with your organization. With employers still being a trusted source of information, strategically communicating your company’s benefits provides an opportunity to enhance employer brand, employee experience and increase utilization of the programs you’re already paying for.
In this interview, Jen explains how benefits and communications have changed in the last 5 years, three keys successful benefits communication, why behavioral science is important but first, you have to get the basics right. She tells us how health and wellbeing plays into the overall benefits strategy and leaves us with a tangible tip.
You’re invited: Join me for Next Generation Wellness: From Theory to Practice at the WELCOA Summit Intensive on August 26th : Click HERE for more details.
For links mentioned in today's episode visit: http://bit.ly/Redesignpod