011: Wellness by Subtraction with Evin Cole, Director of Strategic Customer Engagement at Kaiser Permanente

Evin Cole is Director of Strategic Customer Engagement at Kaiser Permanente and is also a founding executive member of Wellness Underground.

In this episode, we talk about:

• What her and her team see when they consult with employers on wellness
• Why employers can't force employees to change their behavior
• Where Evin would like to see wellness go and the ROI conversation
• Her role in Wellness Underground and how she was nervous about coming out as the co-creator
• What's wrong and right with the wellness industry

Evin has a great approach she calls "wellness by subtraction" built on the concept of making life easier for employees and not harder.

Finally, part of Evin's role is onsite clinics and she gives us the main reasons employers buy into them.