Although this podcast interview is about Marketing and in particular, Word of Mouth Marketing, Geno Church opens up about a recent diagnosis with Type 2 Diabetes. He talks about the judgement and stigma that comes along with diabetes and how the food, celebrations and travel at work affect him.
Geno Church is the Word of Mouth Inspiration Officer at Brains on Fire. Brains on Fire is a tribe of passionate humans and creative rebels who get out of bed each day on a mission: to help their clients become stories people want to be a part of.
Around the 13-minute mark, Geno talks about Word of Mouth Marketing and how it starts with people not tactics or campaigns. In essence, whoever tells their story best wins.
Geno talks about the importance of employers paying attention to their employees being brand ambassadors and how to empower them to have a conversation on your behalf.
He tells us the signs you are starting to create a word of mouth wellness movement and leaves us with his advice on how to get employees involved in their health.