A common statement you may hear from your employees about your wellness program is "but I didn't know". You may chock that up to the employee just making an excuse because you feel you've communicated clearly. Besides, you're sick of communicating the message so everyone must be aware, right?
In a survey by Prescient Digital Media, only 13% of employees reported participating in their intranet daily—31% said they never do. If you are using your intranet as your sole communication method, you are missing a large part of your employees. That's why it's so important to get your wellness communications right.
What's the point in investing your time and money on a wellness initiative if no one knows about it? That's why I'm spending another podcast on effective communications.
This episode features Wendy Haan. Wendy is a worksite health and wellness marketing professional with more than 20 years of communications experience.
Wendy oversees all of the content and inbound marketing for Hope Health, providing cutting-edge tips and information to wellness professionals and committees on the latest in wellness communication trends.
In this episode, we talk about:
Wendy walks us through the 8 Secrets to Effective Employee Communication and tells us the #1 thing you need to do to get employees to read your communications.