I hope we can all agree you need to make sure wellness programs are adequately communicated so how are strategic communications different? Strategic communications are one that educate, motivate, market and build trust. They are also designed to achieve well-defined objectives.
Think about the last wellness communication you put together. If it was a laundry list of what your employees had to do, then that’s not exactly a strategic communication.
Mark Dessauer is an expert in strategic communications and VP of Learning at Spitfire Strategies. Although Mark has always been in communications, he worked at Active Living by Design (ALBD) for over 10 years and offers his expertise around the built environment and culture.
In this episode, Mark and I discuss:
Mark answers the questions:
Finally, Mark gives us his tangible tip to effectively communicate their wellness initiative.